ABOUT TRANQUILITY

Your event is enough to manage.We built Tranquility to handle the content.

Most businesses know live events create valuable content opportunities, but they don’t always have the strategy or bandwidth to act on them. Tranquility identifies what is worth capturing, then provides the project scope and creator sourcing needed to turn the opportunity into ready to use content.

HOW TRANQUILITY WORKS

Strategy built around your event.
Creators sourced locally.

01

Built around the moment

The strategy starts with the event, audience, and business goal.

02

Scoped for execution

The opportunity becomes a defined project aligned with the available budget.

03

Sourced locally

Tranquility finds a qualified creator near the event and gives them the direction needed to execute.

Founders and investors gathered at an LP summit in San Francisco

Chapter 01: Venture Capital

A lost opportunity

Back when I worked in venture capital, we hosted an LP summit in San Francisco that brought together founders from across Africa and India.

We hired a photographer, but our team was balancing so many priorities that marketing the event to other investors, even while we were actively fundraising, fell to the bottom of the list. In hindsight, it was a major lost opportunity to show the value our firm brought to investors.

A live drone technology demonstration during SXSW

Chapter 02: Startup Operator

Show, don’t just tell

Later, while working at an early stage startup, I saw the same problem from a different angle. Many startups showcased live demonstrations that communicated their products better than any pitch deck I'd seen as a VC.

However, founders were so focused on pitching that they lacked the time and media support to capture the moment. A one time live event could have become a library of reusable content across social media, the company website, and investor materials, but without an accessible one stop solution, that opportunity was lost.

Andy Lee interviewing a motorsports participant at the Mint 400

Chapter 03: Freelance Creator

Get creating and stop searching

As a freelance creator, I experienced this problem from the other side. Startups often needed content captured at live events but struggled to find the right person and define the creative objectives.

Many creators are ready to work, but startups spend too much time sourcing, clarifying expectations, and managing logistics. A better turnkey process would let both sides focus on the real multiplier: turning the live event into marketing momentum.

A creator filming a driver and race car at the track

Chapter 04: Our Solution

One turnkey handoff

Tranquility helps businesses decide what is worth capturing, translate that strategy into a clear scope, and source the right local creator.

We created a simpler way to turn live events into strategically aligned, ready to use content without adding another production process for the team to manage.

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Founders and investors gathered at an LP summit in San Francisco

Chapter 01: Venture Capital

A lost opportunity

Back when I worked in venture capital, we hosted an LP summit in San Francisco that brought together founders from across Africa and India.

We hired a photographer, but our team was balancing so many priorities that marketing the event to other investors, even while we were actively fundraising, fell to the bottom of the list. In hindsight, it was a major lost opportunity to show the value our firm brought to investors.

Chapter 1 of 4

YOUR FIRST STEP

Start with a free Creative Map.

Understand the opportunity surrounding your event before you scope the work or source a creator.

Start your Creative Map